Product Marketing Alliance (PMA)

About the Client

Product Marketing Alliance (PMA) is a global education platform serving product marketers across startups, mid-market, and enterprise organizations.

The Challenge

Course creation across multiple experts was slow, inconsistent, and difficult to scale—limiting PMA’s ability to expand high-quality education across its growing ecosystem.

The Solution

We worked directly with PMA’s CMO to design and implement a repeatable course creation and delivery system. Our team produced three flagship courses end-to-end and helped build and manage the LMS infrastructure supporting PMA’s core education programs. In parallel, we supported expert recruitment and onboarding across multiple alliances—including Product Marketing, Sales Enablement, Customer Success, and Product-Led communities—bringing in senior practitioners from companies such as Oracle, Google, Adobe, Atlassian, and other enterprise organizations to serve as instructors and contributors.